Online casino solutions innovator NetEnt AB has announced the signing of a distribution deal via its NetEnt Americas LLC subsidiary that will see the coming Hard Rock Hotel and Casino Atlantic City offer its full portfolio of games to players located throughout the state of New Jersey.
The Hard Rock Hotel and Casino Atlantic City was formerly known as the Trump Taj Mahal Casino Resort until its closure in 2016 due to a labor dispute between workers and billionaire property developer Carl Icahn. The 2,000-room venue was subsequently purchased for $50 million by an entity known as Boardwalk 1000, which consists of Hard Rock International alongside private investors Joe Jingoli and Jack Morris, and is expected to re-open for business this summer following the completion of a $500 million makeover.
Stockholm-listed NetEnt AB explained that the Atlantic City property is also set to launch a New Jersey-licensed iGaming service that will now be able to utilize its range of games and solutions.
“I am thrilled about the prospects of working together with Hard Rock [International] to offer our award-winning games to its online casino players in New Jersey,” read a statement from Bjorn Krantz, Chief Commercial Officer of NetEnt AB, which has offices across Sweden as well as in the United States, Poland, Gibraltar and Malta. “Hard Rock [International] has a strong global brand and I look forward to supporting it to grow its new online casino business.”
For his part, Kresimir Spajic, Online Gaming Senior Vice-President for Hard Rock International, declared that he was ‘delighted to partner with’ an online casino innovator that is ‘known for its innovative and forward-thinking gaming solutions’.
“NetEnt AB’s market-leading game titles and digital casino expertise will help us drive online casino growth with our own iconic Hard Rock brand,” read a statement from Spajic.